12.12 versus 11.11 Malaysia: Why These “Twin” Sales Events Require Completely Different Strategies
At first glance, 12.12 and 11.11 appear to be twin mega-sales separated by just 31 days. Both promise massive discounts, platform-wide campaigns, and record-breaking sales volumes. Yet treating them as interchangeable events is one of the costliest mistakes Malaysian e-commerce sellers make every year. Understanding 12.12 versus 11.11 Malaysia dynamics reveals they’re fundamentally different shopping events requiring distinct strategies, inventory approaches, and customer targeting.