Beyond KL: Tapping into Malaysia’s Secondary City E-Commerce Markets
While Klang Valley dominates Malaysia’s e-commerce conversation, a massive opportunity lies untapped in Malaysia secondary city e-commerce. From Penang’s tech-savvy shoppers to Johor’s cross-border consumers, and from Kuching’s emerging market to Kota Kinabalu’s unique demands, these regional markets represent the next frontier of e-commerce growth.