Are you still relying solely on product photos in your Shopee listings? You might be leaving serious money on the table. Recent platform data shows that listings with Shopee video content receive up to 300% more views and significantly higher conversion rates than those with images alone.

Why Shopee Video Matters in 2025

The Shopee video revolution isn’t just a trend—it’s a fundamental shift in how customers shop online. With attention spans shrinking and competition increasing, static images simply don’t capture attention like they used to.

“When we added Shopee video to our top 20 products, our overall store conversion rate jumped from 2.7% to 4.3% in just two weeks,” shares Malaysian accessories seller Lina. “The same products, same prices—just with videos added.”

Shopee’s own data confirms this pattern. Listings with quality Shopee video content receive:

2-3x more impressions in search results
4x higher click-through rates
27% longer page view duration
1.5-2x higher conversion rates

Creating Effective Shopee Video Content

The good news? You don’t need professional equipment or editing skills to create effective Shopee videos. Here’s what actually works:

Shopee Video Length and Format

Keep your videos short and focused:

15-30 seconds is ideal
Vertical format (9:16 ratio)
High brightness and contrast
Stabilized footage
720p minimum resolution

The first 3 seconds of your Shopee video are crucial—they determine whether viewers keep watching or scroll past. Start with your product in action or showing its key benefit immediately.

Essential Content Elements for Shopee Video

The most effective product videos follow this structure:

The Hook (0-3 seconds) Show the product solving a problem or in use.

Key Features (4-15 seconds) Demonstrate 2-3 main selling points visually.

Proof Element (16-20 seconds) Show results, close-up quality details, or customer testimonial.

Call to Action (final 5 seconds) Direct text prompting purchase.

“Our best-performing Shopee video starts with our water bottle instantly cooling a drink, then shows three key features, and ends with the temperature reading,” explains home goods seller Ahmad. “Simple but effective.”

Equipment Essentials for Shopee Video

You don’t need expensive gear to create compelling Shopee video content. Here’s what Malaysian sellers are actually using:

Basic Setup (Under RM300)

Smartphone with decent camera
Mini tripod (RM30-50)
Basic ring light (RM50-100)
White backdrop paper or cloth

Intermediate Setup (RM300-800)

Smartphone gimbal stabilizer
Better lighting (2-3 light setup)
Simple backdrop system
External microphone

Most successful sellers start with the basic setup and upgrade as sales increase. The focus should be on stability, lighting, and clean backgrounds rather than expensive cameras.

Editing Your Shopee Video Content

The editing process doesn’t need to be complicated:

Mobile Editing Apps

CapCut (free, most popular among sellers)
InShot (free version available)
Videoleap (good for text effects)

Key Editing Elements

Trim to remove dead space
Add simple text overlays for features
Use subtle transitions between shots
Add background music (optional)
Include your logo briefly

Remember that Shopee video content should be straightforward and product-focused. Avoid over-editing with excessive effects that distract from your product.

Types of Shopee Videos That Convert

Different product categories benefit from different video approaches:

Fashion Items

Show the item worn from multiple angles
Demonstrate versatility with styling options
Show fabric movement and texture
Include size references

Beauty Products

Brief before/after demonstrations
Application technique
Texture and consistency close-ups
Results visualization

Electronics and Gadgets

Functionality demonstration
Size comparison with common objects
Interface navigation
Problem-solution scenarios

Home and Kitchen

Show the product in use in real settings
Demonstrate ease of use
Show cleaning/maintenance
Before/after results

Optimizing Shopee Video for the Algorithm

Beyond creation, proper implementation matters:

Upload directly through the Shopee seller center
Include key search terms in the video title
Set an eye-catching thumbnail
Post new videos regularly (at least weekly)
Respond to comments on videos

Shopee’s algorithm gives preference to listings with fresh video content, so updating your videos every 2-3 months can help maintain visibility.

Measuring Shopee Video Performance

Don’t just post and hope—track these metrics:

View count vs. listing views
Average view duration
Conversion rate before/after video
Comments and engagement
Save to collection rate

“We track performance by uploading different versions of Shopee video content for the same product over time and seeing which performs best,” shares electronics seller Wei. “Sometimes a small change in the opening shot can double engagement.”

Common Shopee Video Mistakes to Avoid

Learn from other sellers’ missteps:

Videos that are too long (over 30 seconds)
Poor lighting making products look low-quality
Unstable, shaky footage
Overwhelming background music
Too many text overlays
Failing to show the product in action

Getting Started Today

The best approach is to start simple:

Choose your 5 best-selling products
Create basic videos following the structure outlined
Upload and monitor performance
Refine your approach based on results
Gradually expand to more products

“Don’t wait until you have perfect equipment,” advises Lina. “My first Shopee videos were shot with just my phone and natural window light. They still outperformed my static images by miles.”

The Bottom Line

In today’s competitive Shopee marketplace, video content is no longer optional—it’s essential for visibility and conversion. The good news is that effective Shopee video content doesn’t require massive investment or professional skills—just a strategic approach focused on showcasing your products’ benefits clearly and concisely.

Start with your best-selling products, keep your videos simple and benefit-focused, and track your results. Your Shopee listings will stand out in an increasingly crowded marketplace, and your conversion rates will thank you.